Brincr’s transformation to a scalable Azure microservices platform

About Brincr 

Brincr (acquired by the Visma Group in 2021) provides a platform that helps trading and wholesale companies simplify their operations. With its all-in-one platform, businesses can manage orders, stock, and invoicing seamlessly, enabling them to scale efficiently without losing control. 

The Challenge

Brincr’s entire application, including the frontend, portal, API, and background jobs, was running as a single container within Azure App Service. 

This monolithic setup limited scalability, slowed deployments, and made it difficult to maintain flexibility as the customer base grew. 

Performance issues and longer release cycles began to impact user experience and operational efficiency. Brincr needed a modern, scalable foundation that could support its rapid growth, without adding complexity or cost.

The solution 

Together with Brincr, CloudNation designed and implemented a microservices-based architecture on Microsoft Azure. 

Each application component, frontend, portal, API, and background jobs, was separated into its own Azure Container App, allowing independent scaling and simplified maintenance. 

Key elements included: 

• Infrastructure as Code with Terraform for consistent and repeatable deployments 

• CI/CD automation through GitHub Actions 

• Azure Application Gateway with Web Application Firewall (WAF) and SSL offload for secure traffic management 

• Azure Redis Cache and Azure Database for MySQL Flexible Server for performance and reliability 

• Azure Monitor and DataDog for observability and alerting 

• Training the development team to handle the architecture 

Security, scalability, and visibility were central to every design decision. 

The results 

Brincr now runs on a scalable, secure, and future-proof Azure platform. 

• Each service scales independently, improving performance and cost control 

• Deployments are faster, safer, and easier to manage 

• The engineering team has full insight into application health and performance 

 This transformation has improved reliability and operational agility, enabling Brincr to support a fast-growing customer base with confidence, without increasing operational overhead. 

Technologies used:  

• Azure Container Apps
• Azure Application Gateway + WAF
• Azure Redis Cache
• Azure Database for MySQL (Flexible Server)
• Terraform
• GitHub Actions
• Azure Monitor
• DataDog
    

CloudNation Knows How 

By helping Brincr transition from a monolithic setup to a microservices architecture, CloudNation demonstrated how cloud-native design can combine performance, security, and flexibility, setting Brincr up for sustainable growth in the years ahead.