CloudNation - Inspiration

FinOps - Where to start?

Written by Tom Eigenraam | Nov 10, 2025 10:52:14 AM

Cloud has transformed the way organizations innovate, scale, and compete. But while the business case for cloud adoption is often clear at the start, many leadership teams soon face a more complex challenge: keeping financial control in a dynamic, consumption-based environment. 

That is the time to start with FinOps – the discipline that brings financial accountability to the cloud. It’s where finance, technology, and operations finally start speaking the same language. 

The question is: where do you start? 

 

1. Recognize the shift: cloud costs aren’t IT costs anymore


In traditional IT, budgets were predictable. You signed a contract, bought servers, and depreciated them over several years. 

In the cloud, that model doesn’t exist. Spend fluctuates daily. Engineers spin up and down resources in minutes. And every new deployment can impact your monthly bill. 

This is why FinOps isn’t an IT initiative, but a business capability. It bridges the gap between Finance (who need predictability), Engineering (who need speed), and Leadership (who need confidence in both). 

The first step is acknowledging that cloud financial management is a shared responsibility, not a cost-cutting exercise. 

 

 

2. Start with visibility before optimization

Many organizations jump straight to “savings” programs: discount commitments, vendor negotiations, or tool purchases. 

But without visibility, those efforts are short-lived. 

You can’t optimize what you can’t see. 

Start by building cost transparency across your cloud landscape: 

  • Map spend to teams, products, and environments.
  • Implement clear tagging and governance structures.
  • Use dashboards that translate usage data into business insight.
 

Once you know who is spending what and why, informed decisions become possible. 

Visibility is your foundation. Without it, FinOps cannot mature. 

 

 

3. Build cross-functional ownership

Successful FinOps isn’t achieved by a single department. It’s a cultural and operational shift. Your next step: create a FinOps function or steering group that represents Finance, Cloud Engineering, and Operations. 

Their joint mission: 

  • Set accountability models for spend.
  • Define budgets per business unit or team.
  • Educate engineers on the financial impact of their choices.
  • Establish regular reviews between Finance and Tech.
 

When teams see the connection between their actions and business outcomes, financial efficiency stops feeling like a constraint, and becomes a shared goal. 

 

4. Optimize intelligently  

Once the foundation is there, optimization becomes data-driven. 

 This is where you can explore: 

  • Commitment-based discounts (Savings Plans, RIs) 
  • Rightsizing and workload scheduling
  • Architectural improvements that reduce waste 
  • Automation for ongoing cost control 

But optimization without governance is chaos. FinOps maturity means striking a balance between speed and accountability, ensuring innovation doesn’t come at the cost of uncontrolled spend. 

 

 

5. Measure, Learn, Repeat

FinOps is a continuous discipline, not a one-time project. 

Start small, show value, and expand. 

Measure success not just by reducing spend, but by improving unit economics, forecast accuracy, and cost predictability. 

Organizations that embed FinOps effectively often discover something powerful: it’s not just about saving money, it’s about empowering teams to make smarter, faster decisions that align with business goals. 

 

 

Final thought 

If you’re asking where to start with FinOps, the answer is simple but strategic: 

Start with visibility. Build collaboration. Grow maturity step by step. 

The result? 
A cloud strategy that’s not just technically sound, but also financially intelligent, sustainable, and built for scale.